Marketing in cosmetics
I graduated in Business Economics in Groningen, specialising in Marketing. I spent the last six months of my degree course in the US. I then had a six-month training placement in the Professional Products Division of L’Oréal Professionnel. After that, I worked on my thesis and was then offered a chance to start my career at L’Oréal. I began in March 2006 as a product manager for tecni.art, a line of styling products for hair salons. After a year, I was given a new challenge as a product manager for the Matrix brand. This is absolutely the top brand in the American hairdressing market, consisting of a complete range of products, from professional hair colour to haircare and styling products.