Discovering ModiFace

Technology revolutionizing beauty for decades to come

What is ModiFace?

ModiFace, founded by University of Toronto engineering professor Parham Aarabi, became a global market leader in augmented reality and artificial intelligence for the Beauty industry.

We recognized the power of ModiFace as we transform to a digitally augmented beauty company.

We acquired ModiFace in 2018 – a major step in reinventing the Beauty experience for you and the first time ever L’Oréal acquired a tech company.

Discover The Many-Faceted ModiFace

We’re reshaping the beauty experience. Wherever we have a touchpoint with our consumers, ModiFace is there, shared with retail and advertising partners. We’ve developed unique technologies to show real results in real time. Virtual makeup try-on, virtual hair color try-on and augmented reality shopping – our customers enjoy the red carpet treatment, anytime, anywhere.

Science and Technology

YSL Rouge Sur Mesure: A Beauty Tech Innovation Powered By Perso

YSL Rouge Sur Mesure: A Beauty Tech Innovation Powered By Perso

Science and Technology

Reinventing the Consumer Beauty Experience Through Digital Services

Reinventing the Consumer Beauty Experience Through Digital Services

L'Oréal Paris Virtual Try On

L'Oréal Paris Virtual Try On

Science and Technology

L'Oréal's Modiface Brings AI-powered Virtual Makeup Try-on To Amazon

L'Oréal's Modiface Brings AI-powered Virtual Makeup Try-on To Amazon

How L’Oreal’s Augmented Reality Acquisition Helps with Online Brand Experience

How L’Oreal’s Augmented Reality Acquisition Helps with Online Brand Experience

Research Innovation

Style My Hair: Putting Artificial Intelligence To Work For Consumers

Style My Hair: Putting Artificial Intelligence To Work For Consumers

Why ModiFace?  

With more than 50 engineers, researchers and scientists, ModiFace is the heart of our digital services innovations for our consumers.

Together with our R&I, Digital and IT departments and our brands, ModiFace is innovating in augmented reality and artificial intelligence at a scale and speed that's unique in the Beauty industry.

Our goal? To surpass expectations, providing a truly immersive and personalized customer experience through technology. From virtual try-on to smart mirrors in stores and to our newest device, Perso, ModiFace empowers you to discover, try and choose products which best match your needs.

Data compliance and ethics of data are integrated by design into our technologies which do not allow identification of individuals. We fully respect the highest legal standards to offer services based on trust.

Discover ModiFace in action


Our ModiFace services

With ModiFace, we are reinventing the Beauty experience through technologies such as Augmented Reality and Artificial Intelligence. 

Our skin diagnostic analyzes your skin condition and produces a customized beauty routine, based on scientific research combined with a ModiFace AI algorithm. With ModiFace Virtual Try-on, you can try on hundreds of looks in a matter of minutes.

Our technology caters to all skin tones and shows a look from different angles in real time. Whether buying in-store or online, ModiFace is key to your satisfaction in the digital age.

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